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Research papers

Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths

See how J&J leveraged data and intuition by applying control systems engineering techniques and deep qualitative insights in its Vision Care franchise. Given market structure complexity, learnings apply across FMCG/regulated categories.

Catalogue: Congress 2018
Authors: Vittorio Raimondi, Pavi Gupta
September 23, 2018
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Citation

Raimondi and Gupta (2018a, September 23). Reconciling contradicting facts by instituting a "hierarchy of truth" to bust myths. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/reconciling-contradicting-facts-by-instituting-a-hierarchy-of-truth-to-bust-myths